Prepared for KGN Electrical · Private
Your website is
costing you calls.
We compared kgnelectrical.com.au with the new site behind this preview — same business, same verified details, measured the same way. Here's what we found.
Load time
2.4s 0.2s
measured on the same connection, same day
Page weight
1.5 MB 0.6 MB
everything the browser downloads
Requests
48 13
round-trips before the page settles
Title tag
695 chars 55 chars
Google truncates at ~60
What's holding the current site back
01 Suburb-stuffed page titles
The current title tag lists 26 suburbs — "Electrician in Epping, Electrician in Thomastown, Electrician in Lalor…" for 695 characters. Google has treated this as keyword stuffing for years; it can suppress rankings rather than help them, and it reads as spam in search results.
02 The testimonials section is broken
The reviews area of the current site renders a raw shortcode instead of reviews — customer praise is invisible at the exact moment a visitor looks for proof.
03 No trust information anywhere
No ABN, no registered entity, no licensing context on any page. For a trade where trust decides the call, the current site gives a visitor nothing to verify.
04 A 2018-era template on 2026 phones
Slider-based WordPress theme, desktop-first layout, social icons that go nowhere — including Google+, which shut down in 2019. Most local searches happen on a phone; the current site was not built for one.
What the new site does about it
- Mobile-first, tap-to-call everywhere — the phone number is always one thumb away
- Clean, truthful page titles and structured LocalBusiness data Google can actually read
- Trust built in: ABN and registered entity in the footer, licensing line ready to drop in
- Loads in a fraction of a second — speed is a ranking factor and a first impression
- Solar, EV and smart-home services promoted, not buried
- Kept private and unindexed until you say go — zero risk to your current rankings
The Google side, handled at go-live
Right now this preview is deliberately hidden from Google — zero risk to your current rankings while you decide. The moment you take it live, the switch flips and the search work is done properly:
- Clean page titles and descriptions Google actually shows — no suburb stuffing
- LocalBusiness structured data so Google knows exactly who and where you are
- Sitemap submitted to Google Search Console on day one
- Your Google Business Profile matched exactly — same name, number and suburb
- Redirects from your old site pages, so any links you have keep working
- Sub-second loads — page speed is a Google ranking factor
Honest fine print: the preview uses illustrative imagery — your real job photos and any licensing details drop straight in. A Google-reviews section is ready to add once your review count is confirmed. Nothing goes live or gets indexed until you say so.
Make it yours.
Flat $199 — the finished site, your domain connected, live within days. First year of hosting included.